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E-commerce

20+ E-Commerce Statistics You Must Know If You Run An Online Store

November 4, 2023

,

by

Duncan Elder

Discover new trends to increase conversions, revenue, and profits.

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E-commerce

Statistics

E-commerce took off during the pandemic, and the industry is only likely to continue to grow. What's more, trends such as social selling are providing new opportunities for people to grow online. With that in mind, here is a searchable list of fully referenced e-commerce statistics you can use to power your growth.

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E-commerce

Statistics

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53% of customers prefer to purchase online vs. instore

Salesforce: State of the Connected Customer 2022

44% of shoppers want brands to know their names and past purchases

Gladly: 2022 Customer Expectations Report

Customer service

83% of online stores offer a buy now, pay later option.

Pymnts: 2022 Buy Button: Accelerating Checkout Optimization

66% of customers have ceased buying from companies whose values didn’t align with their own.

Salesforce: State of the Connected Customer 2022

63% of social buyers said they are more likely to buy from the same seller again.

Accenture: Why Shopping's Set for a Social Revolution 2022

Social media marketing

54% of firms working with influencers run e-commerce stores

IMH: The State of Influencer Marketing 2022

Influencer marketing

73% of online merchants offer at least one buy button that lets customers skip adding to cart.

Pymnts: 2022 Buy Button: Accelerating Checkout Optimization

The average buy button check out takes just 68 seconds, compared to 127 seconds for regular checkouts.

Pymnts: 2022 Buy Button: Accelerating Checkout Optimization

28% of Gen Z and 28% of millennials bought a product on social media directly in app within the last 3 months.

Hubspot: State of Consumer Trends 2022

Social media marketing

Influencer marketing

64% of social media users surveyed said they made a social commerce purchase in the last year.

Accenture: Why Shopping's Set for a Social Revolution 2022

Social media marketing

The most helpful types of content for B2C buyers are: product explainers (55%), FAQs (51%), comparisons (33%).

Skyword: What Buyers Want from Brand Experiences 2022

Content marketing

59% of social buyers surveyed said they are more likely to support small and medium-sized businesses through social commerce than ecommerce websites.

Accenture: Why Shopping's Set for a Social Revolution 2022

Social media marketing

36.8% of consumers are less likely to return to an e-commerce website that loads slower than expected.

Unbounce: Think Fast Page Speed Report

Promotional email campaigns for e-commerce had a 1.37% click rate.

Omnisend: Ecommerce Statistics Report 2022

Email marketing

49% of consumers say they will likely become a repeat customer after they have a personalized retail experience.

Twillio Segment :The State of Personalization 2022

Personalization

In 2021, 44% of customers chose to buy from brands that have a clear commitment to sustainability.

Shopify: The Future of Retail

42% of shoppers would stop buying from a brand altogether after just two bad service experiences.

Gladly: 2022 Customer Expectations Report

Customer service

At the time of the survey, 54% of consumers said that over the next year they’re likely to look at a product online and buy it in-store.

Shopify: The Future of Retail

E-commerce advertisers are switching from Search based channels to social media channels. The use of search channels dropped 7% from 2022 to 2023

DataFeedWatch: Multichannel Marketing Report

Multichannel Marketing

The number of marketing channels used by online retailers dropped from 3.2 in 2022 to 2.7 in 2023.

DataFeedWatch: Multichannel Marketing Report

Multichannel Marketing

Based on data from a gift retailer, reviews increased the conversion rate of lower-priced products by 190%, and higher priced products by 380%.

Spiegel Research Center: How Online Reviews Influence Sales

80% of consumers are less likely to buy a product if it has no reviews. For Gen Z, this is 92%.

PowerReviews: The Power of Review Volume & Recency

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