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Testimonials

18+ Testimonial Statistics That Show Their Impact In The Sales Process

July 28, 2023

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Duncan Elder

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Testimonials

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Customer testimonials play an important part in the sales process. Just like online reviews, they act as social proof, showing potential customers that your product has benefited people just like them. The only question is: just how impactful are they? Read this testimonial statistics to find out.

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Testimonials

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77% of people always or regularly read reviews when browsing for local businesses

Bright Local: Local Consumer Review Survey 2022

Customer service

Displaying reviews can increase conversion by 270%.

Spiegel Research Center: How Online Reviews Influence Sales

88% of global respondents trust recommendations from people they know more than any other channel.

Nielsen: 2021 Trust in Advertising Study

Products with 5 reviews generate 270% more sales than products without.

Spiegel Research Center: How Online Reviews Influence Sales

80% of consumers are less likely to buy a product if it has no reviews. For Gen Z, this is 92%.

PowerReviews: The Power of Review Volume & Recency

79% of people have watched a video testimonial to find out more about a company, product or service.

Wyzowl: Testimonial Statistics

37% of people believe testimonial videos are effective because they’re more authentic than a business’ own pitch.

Wyzowl: Testimonial Statistics

47% of people say testimonial videos are effective because they help visualise how a product or service actually works.

Wyzowl: Testimonial Statistics

42% of people say testimonial videos are effective because they showcase an actual person and help the viewer understand their story.

Wyzowl: Testimonial Statistics

39% of people say testimonial videos are effective because they help illustrate the impact a product or service can have on their life.

Wyzowl: Testimonial Statistics

95% of shoppers reading online reviews before making a purchase.

Spiegel Research Center: How Online Reviews Influence Sales

95% of people say that reviews – whether positive, or negative – influence their purchasing decisions.

Wyzowl: Testimonial Statistics

Based on data from a gift retailer, reviews increased the conversion rate of lower-priced products by 190%, and higher priced products by 380%.

Spiegel Research Center: How Online Reviews Influence Sales

44% of consumers want to be able to find reviews written within the past month.

PowerReviews: The Power of Review Volume & Recency

86% of shoppers feel that review recency is more important when considering a product or brand they haven’t purchased before.

PowerReviews: The Power of Review Volume & Recency

97% of consumers consider review recency to be at least somewhat important when considering a purchase.

PowerReviews: The Power of Review Volume & Recency

47% of people agree they are willing to pay more at a business with higher reviews. 28% of people are neutral and the rest disagree.

Podium: Responding to Reviews Matters

The factors consumers say are most important when choosing a local business are: Location (61%), price or promotions (55%), personal recommendation (50%), reviews (41%).

Podium: Responding to Reviews Matters

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